1. Job Description

• Develop and implement comprehensive admission and marketing strategies to achieve enrollment targets and institutional goals.

• Analyze market trends and competitors to adjust strategies and maintain competitiveness in the education sector.

• Lead, train, and guide the admissions and marketing teams to ensure high performance.

• Lead the development and execution of long-term strategic plans for The HUB Hotel, ensuring alignment with its vision, mission, and business objectives.

• Manage the entire student recruitment process, from identifying prospective students to guiding them through the application process.

• Develop targeted campaigns to attract prospective students and increase applications.

• Organize and lead admissions events, including open houses, webinars, campus tours, and recruitment fairs.

• Oversee marketing campaigns across digital and traditional channels, including social media, email, print, and online advertising.

• Maintain and strengthen the institution’s brand image and messaging, ensuring consistency with its mission and vision.

• Collaborate with the communications team to produce brochures, videos, newsletters, and other promotional content.

• Track, analyze, and report on admission and marketing performance, including conversion rates, traffic, and enrollment trends.

• Use data-driven insights to refine strategies and improve recruitment processes.

• Monitor admission and marketing budgets to ensure cost effectiveness.

• Build relationships with school counselors, educational agents, and community partners to increase visibility and student applications.

• Work with academic departments to ensure marketing materials accurately reflect program offerings.

• Collaborate with senior leadership to align recruitment and marketing strategies with institutional goals.

• Stay current with higher education marketing and student recruitment trends, incorporating relevant tools, platforms, and approaches.

• Evaluate and implement technologies and processes to improve admissions efficiency and the student experience.

• Perform other duties as assigned by management.

2. Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

• Proficiency in written and spoken English; additional language skills are an advantage.

• A minimum of 8 years of experience in admissions, marketing, or a related field within the education sector, including at least 5 years in a leadership role. Experience in hospitality and education is highly preferred.

• Experience developing and executing digital marketing strategies and campaigns.

• Strong leadership and team management skills.

• Excellent communication and interpersonal skills, with the ability to engage and inspire internal teams and external stakeholders.

• Solid understanding of marketing techniques and digital channels, including social media, SEO, PPC, email marketing, and content creation.

• Proficiency in data analysis, CRM systems, marketing automation tools, and student management systems.

• Strong project management skills and the ability to manage multiple projects simultaneously.

• Ability to collaborate across departments and adapt to changing priorities in a fast-paced environment.

• A creative, innovative, results-oriented approach with strong attention to detail.

3. Benefits

Sun Group’s Entertainment and Hospitality Division (SHE) offers a highly dynamic, professional, and constantly evolving work environment with numerous career development opportunities. At SHE, employees will enjoy the following benefits:

• Attractive salary, accompanied by housing support and allowances for meals, phone calls, etc.;
• SunCare health insurance included for employees;
• Have special offers when using services at amusement parks, entertainment for yourself and your family;
• Professional development training;
• Housing policy - providing apartments/houses for long-term employees.