About the Project: 

The "Visit Vietnam" initiative is a groundbreaking national project designed to elevate Vietnam's tourism industry. Our mission is to establish a prestigious, data-driven national certification that recognizes and promotes excellence in tourism services. By building a comprehensive National Tourism Platform (NTP) and leveraging innovative technologies like blockchain for review verification, we aim to enhance tourist experiences, empower businesses with actionable insights, and solidify Vietnam's position as a world-class travel destination. 

Job Summary: 

The Digital Marketing Specialist will manage and execute the online marketing strategy for the Visit Vietnam initiative. You will be responsible for driving online visibility, acquiring new users (both businesses and tourists), and engaging our community across all digital channels. 

Reports To: 

- Marketing Director 

Employment Type: 

- Full-time 

Location: 

- Hanoi, Vietnam (On-site) 

Key Responsibilities: 

- Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media marketing, and display advertising. 

- Manage and grow the project's presence on key social media channels. 

- Measure and report on the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs). 

- Identify trends and insights to optimize ad spend and campaign performance. 

- Collaborate with the content specialist to create and distribute engaging content across digital platforms. 

- Manage the project's website, ensuring it is optimized for search engines and user experience. 

- Run targeted B2B lead generation campaigns to support business acquisition goals. 

- Analyze social listening data to understand public perception and sentiment. 

Qualifications (Must-Haves): 

- 2+ years of experience in a digital marketing role. 

- Proven experience leading and managing SEO/SEM, email, and social media advertising campaigns. 

- Solid knowledge of website analytics tools (e.g., Google Analytics). 

- Experience in setting up and optimizing Google Ads campaigns. 

- Strong analytical skills and a data-driven approach to marketing. 

- Up-to-date with the latest trends and best practices in online marketing and measurement. 

Qualifications (Preferred): 

- Experience in the tourism or e-commerce industry. 

- Experience with B2B marketing and lead generation. 

- Google Ads or other relevant digital marketing certification. 

- Experience with marketing automation tools (e.g., HubSpot, Marketo).