About the Project: 

The "Visit Vietnam" initiative is a groundbreaking national project designed to elevate Vietnam‘s tourism industry. Our mission is to establish a prestigious, data-driven national certification that recognizes and promotes excellence in tourism services. By building a comprehensive National Tourism Platform (NTP) and leveraging innovative technologies like blockchain for review verification, we aim to enhance tourist experiences, empower businesses with actionable insights, and solidify Vietnam‘s position as a world-class travel destination. 

Job Summary: 

The Marketing Senior Specialist will develop and execute the comprehensive marketing and communications strategy for the Visit Vietnam initiative. You will be responsible for building a powerful and trusted national brand, driving adoption among tourism businesses, and promoting the certification to domestic and international tourists. 

Reports To: - Program Director 

Employment Type: - Full-time 

Location: - Hanoi, Vietnam (On-site) 

Key Responsibilities: 

- Develop and execute a multi-channel marketing and communications strategy to build awareness and prestige for the "Visit Vietnam" brand. 

- Plan and manage the high-profile official launch event to generate positive media coverage and high-level support. 

- Lead all public relations, media outreach, and content marketing efforts. 

- Drive B2B marketing campaigns to attract and onboard tourism businesses onto the platform, supporting growth targets. 

- Develop B2C marketing campaigns to promote certified businesses to tourists through various channels, including potential integration with VNeID. 

- Oversee all digital marketing activities, including social media, SEO/SEM, and email marketing. 

- Manage the marketing budget and track the ROI of all marketing initiatives. 

- Collaborate with government partners like VNAT/MCST on co-promotional activities. 

Qualifications (Must-Haves): 

- 7+ years of experience in marketing, with at least 3 years in a leadership or director role. 

- Proven track record of developing and executing successful marketing strategies for a new product or brand launch. 

- Strong experience across the full marketing mix, including branding, PR, digital marketing, and content marketing. 

- Demonstrated ability to manage budgets and measure campaign performance. 

- Excellent leadership, communication, and stakeholder management skills. 

- Fluency in both Vietnamese and English. 

Qualifications (Preferred): 

- Experience marketing to both B2B and B2C audiences. 

- Experience in the tourism, hospitality, or technology sectors. 

- Strong media relationships in Vietnam. 

- Master‘s degree in Marketing, Communications, or a related field. 

BENEFIT:

- An exceptional opportunity to make an impact on a strategically significant project and directly contribute to elevating Vietnam’s tourism on the global map.
- A dynamic and innovative working environment at one of the leading corporations in tourism, hospitality, and entertainment. Unlock your full potential and leverage the advantages of a world-class ecosystem to accelerate your career.
- Sun Group’s exclusive benefits:
+ “An cu lac nghiep” policy: Granting apartments to employees with 10-year senority
+ Special Suncare Insurance benefits for employees and loved ones (no fee for employees)
+ Comprehensive health check-up program at Sun Group International Hospital
+ Theme-parks/Cable Car (Free tickets), Symphonic music promotion, Hotels & Resorts promotion, NCB bank special offer, Real Estate product discount, Aviation, etc.