About the Role

We’re looking for a high-caliber SEO Content Specialist to join our Growth Marketing team — someone who blends strategic thinking, data-driven insights, and world-class content craftsmanship.
You will play a key role in accelerating Sun Group’s digital presence through impactful SEO content that drives traffic, builds authority, and converts.

If you’re passionate about search, obsessed with content performance, and eager to contribute to large-scale digital transformation, this is your place.

Key Responsibilities

1. SEO Content Planning & Strategy

- Develop and execute SEO-driven content strategies aligned with brand, product direction, and growth objectives.

- Conduct keyword research (short-tail, long-tail, transactional, informational), competitor analysis, and user intent mapping.

- Build content structures, topic clusters, pillar pages, and internal linking strategies to enhance organic traffic and domain authority.

2. Content Creation & Optimization

- Produce high-quality, data-informed SEO articles, landing pages, product content, and long-form guides.

- Optimize on-page SEO (content architecture, SEO copywriting, metadata, schema, readability, keyword density, E-E-A-T signals).

- Collaborate with designers and product teams to ensure content consistency, clarity, and impact.

3. Performance Tracking & Continuous Improvement

- Use Google Search Console, GA4, Ahrefs/SEMrush, SurferSEO… to measure performance and identify growth opportunities.

- Conduct regular SEO audits to maintain technical accuracy and optimize rankings.

- Run A/B experiments to enhance conversion, engagement, and user experience.

4. Cross-functional Collaboration

- Work closely with Growth Marketers, Performance Marketers, Product Owners, and Tech teams.

- Ensure content aligns with channel strategy (SEO, social, email, website, paid media).

- Contribute ideas for new content formats, emerging trends, and innovative growth tactics.

Requirements

Professional Experience

- Minimum 4 years of experience in SEO content writing or Content Marketing with a strong SEO focus.

- Proven track record of improving rankings, traffic, and conversions through content.

Skills & Competencies

- Strong knowledge of SEO fundamentals: keyword research, on-page optimization, content structure, and search intent.

- Excellent writing skills with the ability to craft clear, compelling, and conversion-oriented content.

- Analytical mindset; comfortable working with SEO tools (Ahrefs, SEMrush, GSC, GA4, SurferSEO…).

- Ability to manage multiple projects and deadlines in a fast-paced, data-driven environment.

- Bonus: understanding of technical SEO, UX writing, or content for digital products.

Mindset

- Growth-driven, curious, adaptable, and solution-oriented.

- Passionate about SEO, content excellence, and continuous learning.

What You’ll Get at Sun Group

- Be part of Sun Group’s Digital Transformation Center — where technology meets creativity to build a smarter, more connected future.

- Collaborate with talented cross-functional teams on high-impact digital projects across hospitality, infrastructure, and real estate ecosystems.

- Gain exposure to top-tier project management practices and future leadership opportunities.

- Competitive compensation, premium healthcare, and exclusive Sun Group benefits (including travel and leisure privileges).

- A dynamic, open-minded, and mission-driven environment that values innovation and personal growth.

- Modern workplace, collaborative culture, and exposure to latest marketing and tech tools.