Sun Group is accelerating its digital transformation journey—building data-driven platforms, AI-powered customer experiences, and next-generation products that serve millions of users across tourism, entertainment, hospitality, and real estate.
We are looking for a Growth Lead who is hungry for impact, thrives in fast-moving environments, and knows how to scale digital products with precision and creativity.

If you love solving growth puzzles, experiment with data like a scientist, and execute like a startup operator—this role is made for you.

What You Will Do

Lead end-to-end growth strategies to scale Sun Group’s digital products and platforms:

1. Growth Strategy & Execution

- Develop and execute multi-channel growth strategies (SEO, paid media, app growth, CRM, product-led growth...) to acquire, activate, and retain users.

- Drive initiatives that turn traffic into engaged, loyal customers across Sun Group’s digital ecosystem.

2. Data-Driven Performance

- Take full ownership of growth dashboards: campaign performance, funnel conversion, user insights, CAC, ROAS, retention metrics.

- Identify opportunities through data, run rapid experiments, and iterate continuously to maximize growth ROI.

3. Cross-Functional Leadership

- Collaborate closely with Product, Data, Engineering, Digital Marketing, and Business Units to plan and execute growth playbooks.

- Champion the growth mindset and ensure alignment across teams.

4. Optimization & Innovation

- Lead A/B testing, experimentation pipelines, and automation initiatives.

- Explore and apply new tools, AI capabilities, and emerging digital trends to accelerate performance.

What We’re Looking For

- 4–6+ years of hands-on experience in Growth Marketing, Performance Marketing, Product Growth, Digital Marketing, or relevant fields.

- Proven track record scaling digital products or running high-performing growth campaigns.

- Strong understanding of growth funnels, user segmentation, attribution models, marketing automation, and digital analytics tools.

- Experience with platforms such as Google Analytics, Firebase, Appsflyer, Meta/Google Ads, CRM systems, or CDP is a plus.

- Tech-savvy mindset with a passion for experimentation, data insights, and continuous optimization.

- Ability to work cross-functionally, communicate clearly, and move fast with purpose.

What You Will Get

- Opportunity to shape growth strategy for one of Vietnam’s largest multi-industry groups.

- A high-impact environment where your ideas directly influence millions of users.

- Access to new technologies, AI tools, and large datasets for experimentation.

- Competitive compensation, performance-based rewards, and Sun Group employee benefits.

- Dynamic, supportive, and innovation-driven team at the heart of digital transformation.

Why Join the Digital Transformation Center?

Because this is where Sun Group builds the future—smart platforms, personalized customer journeys, and AI-powered experiences across every touchpoint. You’ll be part of the team accelerating that future.